TV high patent fees "distortion" patent pool future in mind - color TV, television, home appliances

Response to the March 1 "The U.S. market for all

Television Must conform to ATSC (Advanced Television Systems Committee

Digital TV Standard) deadline "draws near, China 13

TV Company signed a build digital TV patent pool agreement, decided to form a closed working group, set up a joint venture company to carry out third-party professional



Intellectual property rights Study and absorb the business advantages of the patent, to start construction of China's digital TV patent pool, and the establishment of organizations of collective bargaining negotiations.



Establishment of the patent pool should be a good thing, but industry experts also questioned the role of digital TV patent pool that would more or less a show of ingredients is not particularly meaningful, there is no domestic enterprises with foreign patent holders bargaining chip.



Do the same argument, the patent pool organizations could become the second "price alliance," and finally let the matter rest.



Konka Multimedia Division vice president of marketing Dan can not agree with this statement, he thought the united strength of all great, can "eye for an eye against a person in his body," Collective efforts to resolve those in China have



Machine Business people, foreign patent royalties, so that we can resolve about 70% to 80% of the patent, the remaining part can only



Law Ways to fight for their interests.

Liu Dan said, strictly speaking, should pay the patent fee an inevitable only about 3 to 5 dollars, the other is through a negotiated settlement, and this show of collective strength and power.



The State Council Development Research Center of Market Economy Institute deputy director Lu Renbo Market Consulting Center also maintains that the establishment of the patent pool will help with the foreign giants negotiating royalties, patents, patent pool can be used as a bargaining chip negotiations certainly were effective.



In fact, the Chinese color TV enterprises to meet the ATSC standard U.S. exports of color TV sets, and there is no problem technically. Zhang Xuebin as president of Skyworth Group, once said at the end of January, Skyworth's color TV exports to the U.S. ATSC standards have been met.



Course, the business establishment Xinxinbaopeng patent pool does not mean no one is worried.

Unidentified industry sources said that the patent pool for the domestic industry have pinned high hopes that it can fend off foreign TV giant royalty demands, but in reality, this wish is unrealistic.



China Machinery and Electronic Products Import and Export Chamber of Commerce

Home Appliances Pu, director of the governance of the industry expressed the same views of 13 Chinese companies in building digital TV patent pool is not for the purpose but is now focused on the future. 13 companies formed a joint venture to carry out intellectual property rights of third-party professional companies to absorb the business advantages of patented digital TV patent pool in China to start construction work on the proof of this.



The rule Pu analysis, foreign patent holders currently registered in China has more than 1,000 digital TV patent (the core of dozens of patents), domestic manufacturers have over 50 registered patents, but more for the appearance of such patent, there is no basis technical patent, it is still not achieve the result of the patent exchange.



In governance Pu also noted that foreign patentees royalties collected by rumors did not like the present to reach 30 - to 40 U.S. dollars, according to his estimate should be around 15 dollars, so the domestic companies do not have too much anxiety.



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